We are excited to announce that Marina Cangelaris, Founder and CEO of Gotukio.com, took part in the 2nd edition of the prestigious Africa TravelTech Summit & Expo (ATTSE) 2024, held in Nairobi, Kenya from 24-25 September 2024. This event brought together the brightest minds and innovators in the travel and tourism sector to discuss the latest trends and technologies transforming the African travel landscape, with an emphasis on digital innovation and sustainable travel solutions.
At Gotukio.com, we pride ourselves on being at the forefront of this revolution. As a safari booking platform that allows users to design and book their own safari adventures with complete ease and transparency, our participation in this event reflects our commitment to driving the future of travel through technological innovation.
Marina Cangelaris on the Future of Travel at ATTSE 2024
Marina Cangelaris was a featured speaker in the panel discussion on Enhancing Customer Experience Through Digital Innovation. She represented the point of view of a young technology startup, drawing insights from Gotukio.com’s real-world applications of technology to transform how travelers book a safari. The panel touched upon various topics including the opportunities and challenges brought to the travel industry by AI, VR and the use of data.
In the discussion, Marina highlighted key strategies that Gotukio.com is implementing to enhance the customer journey, from the initial planning stages to the actual safari experience.
Data-Driven Personalization: Gotukio.com uses data insights to tailor safari experiences to individual preferences, making it easier for travelers to customize itineraries that suit their desires and budgets. Whether travelers want a luxurious getaway in the Serengeti or a more adventurous trek through Kenya’s Maasai Mara, Gotukio.com gives them full control.
Immersive Technology: As part of the discussion on emerging trends, Marina shared her excitement about virtual reality (VR) and augmented reality (AR) in travel planning. These technologies are allowing travelers to preview their safari experiences and visualize their trip before they book. While Gotukio.com already provides high-quality images and videos of destinations, we are working toward incorporating VR tours to bring the savannas, game drives, and lodges to life in a way never seen before.
Real-Time Support: Another important feature discussed was the integration of chatbots and virtual assistants into Gotukio.com’s customer support. Marina stressed the importance of providing real-time, round-the-clock assistance for travelers, from answering questions during the booking process to offering help while on the safari, and the processes required for a smooth escalation between bots and humans. Gotukio.com’s live chat service is available 24/7, ensuring that travelers can get the support they need—when they need it.
Sustainability at the Core: In alignment with Gotukio.com’s values, Marina also followed the panel dedicated to the importance of sustainability in tourism. From partnering with local communities to supporting wildlife conservation efforts, Gotukio.com ensures that every safari booked contributes to the preservation of Africa’s natural resources. This commitment to responsible travel was a focal point of the conversation, with an emphasis on how technology can further support eco-friendly travel options.
The Digital Transformation of Africa’s Travel Industry
The Africa TravelTech Summit & Expo 2024 took place at a crucial time in the travel industry’s recovery. As Africa’s tourism sector rebounds post-COVID-19, the digitalization of travel services has become more important than ever. Travelers are seeking seamless, customized, and eco-conscious experiences, and technology is the key to delivering them. The summit’s goal was to accelerate the adoption of digital solutions, ensuring that Africa’s travel companies stay competitive in the global market.
For Gotukio.com, the summit reaffirmed our vision of a future where technology plays a central role in transforming the safari experience. As the demand for personalized and responsible travel grows, Gotukio.com continues to innovate by offering a book a safari process that is simple, reliable, and flexible. Whether you're designing your safari months in advance or need to make last-minute changes, Gotukio.com’s digital tools make the entire process stress-free.
Why the Africa TravelTech Summit Matters
This summit wasn’t just an event for industry professionals—it was a platform for collaboration, inspiration, and growth. Attendees had the chance to explore the latest technologies that are shaping travel today, including the use of AI for personalized customer experiences, blockchain for secure payments, and AR for immersive travel previews. The event showcased cutting-edge digital solutions designed to make travel planning more efficient and transparent.
For businesses in the African travel sector, the summit offered the chance to learn from experts, network with peers, and discover new ways to improve their operations. Companies looking to digitize their offerings gained valuable insights into how they can remain competitive by leveraging technology to create unforgettable travel experiences.
Gotukio.com’s Vision for the Future
At Gotukio.com, we are driven by the belief that safaris should be as personal and unique as the travelers who book them. Our goal is to make the booking of a safari process intuitive, enjoyable, and fully customizable. By embracing new technologies and staying true to our core values of quality, transparency, and sustainability, we’re changing the way people experience Africa’s wilderness.
We believe that every safari should be designed with intention—crafted by the traveler and supported by a platform that offers everything from bespoke itineraries to expert guidance and seamless bookings. Whether you’re dreaming of a classic Kenyan safari, a cross-border adventure between Tanzania and Kenya, or a quiet retreat on the beaches of Zanzibar, Gotukio.com empowers you to plan the trip of a lifetime.
The Impact of Technology on Safari Bookings
Technology has fundamentally altered the way people travel, and safaris are no exception. With Gotukio.com, travelers can now:
Create Their Own Itineraries: Gone are the days of fixed safari packages. Gotukio.com allows you to hand-pick your destinations, accommodations, and activities, offering the freedom to design an experience that matches your personal interests.
Book Safaris Seamlessly: From payment gateways to real-time availability checks, Gotukio.com’s booking system is designed for convenience. No more long email chains or waiting for confirmation—we streamline the process so you can focus on what really matters: your adventure.
Access 24/7 Support: Whether you’re still planning your safari or you’re already on the ground, our virtual assistants and live support ensure that help is always a click away.
Sustainability Built In: By choosing Gotukio.com, travelers contribute to the preservation of Africa’s ecosystems and support local communities, making each trip a step toward responsible and eco-friendly travel.
Looking Ahead
The Africa TravelTech Summit & Expo 2024 marked an important step in the digital transformation of Africa’s travel industry. For Gotukio.com, it was a chance to reaffirm our commitment to leveraging technology to create unforgettable safari experiences. We’re proud to be part of this vibrant, forward-thinking community of travel innovators, and we’re excited about what the future holds.
As Africa’s tourism industry continues to evolve, Gotukio.com will remain at the forefront, offering travelers a cutting-edge platform to book a safari that is entirely their own. With the help of technology, we’re ensuring that Africa’s natural beauty and wildlife are accessible to adventurers around the world—responsibly and sustainably.
Ready to Book Your Safari?
Whether you’re a seasoned explorer or a first-time visitor, the African wilderness is calling. With Gotukio.com, you can craft a safari that’s uniquely yours, from iconic wildlife encounters to serene beach escapes. Don’t just dream about your next adventure—book a safari today with Gotukio.com and make your African dream come true.
The Africa TravelTech Summit & Expo 2024 took place at a crucial time in the travel industry’s recovery. As Africa’s tourism sector rebounds post-COVID-19, the digitalization of travel services has become more important than ever. Travelers are seeking seamless, customized, and eco-conscious experiences, and technology is the key to delivering them. The summit’s goal was to accelerate the adoption of digital solutions, ensuring that Africa’s travel companies stay competitive in the global market.
For Gotukio.com, the summit reaffirmed our vision of a future where technology plays a central role in transforming the safari experience. As the demand for personalized and responsible travel grows, Gotukio.com continues to innovate by offering a book a safari process that is simple, reliable, and flexible. Whether you're designing your safari months in advance or need to make last-minute changes, Gotukio.com’s digital tools make the entire process stress-free.
